First, Argenti states that managers need to get out from behind their desk, put down their smart phones and go out and get to know people who are working for them Argenti Besides, smart phones will kill communications because people will engage in fewer conversations and concentrate on texting.
Likewise, a company has a bigger role in decision-making with regard to the perception it wants several constituencies to have over it.
Managers can know their employees by working with them and not going to know them.
He moved around the school, interacted with teachers and students and we felt comfortable around him. While this might be true, it has negative consequences because people will misuse them and engage in their personal issues and conversations instead of working.
These returns cannot be realized without participation of each single employee within the business entity. Employees are the ones who determine if the issues and activities that the company engages in will be identified with perception and reputation that the company wants to have with all other stakeholders.
I disagree with Argenti in several aspects. It was probably good for parents who came to see their children in school, but this put teachers into unnecessary tension.
The author also states that smart phones make employee work in and out from the office, they are useful and practical. Despite the fact that all constituencies or stakeholders in and outside a company are important, employees are the most important and have more to do with success of an organization than have any other stakeholder.
The different constituencies play a significant role in determining how a company formulates its business dealings to achieve a certain perception from various stakeholders.
In order to work with different constituencies and ensure that a firm creates good perception with them, corporate communications must be adequately and effectively planned to ensure that these constituencies are addressed in a professional and fulfilling manner.
However, I partially agree with this point, because it makes employees and their managers familiar and know about each other. However, this is a waste of time and is not essential because managers have their own responsibilities to undertake more than just knowing all their employees.
I agree fully with Argenti in this. In fact, this is difficult when addressing large companies, such as multinational companies. I had an experience of two types of managers. Encompassing all these is the corporate communication strategy.
Argenti provides a lively, up-to-the- minute review of the Web 2. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.
Business Nonfiction The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. One manager always stayed in the office, had monitors in every classroom, and watched not only students but also teachers.
Employees participate in production, decision-making, communication, handling customers and various pressures that arise within organization. I agree with Argenti to a certain extent in this definition. This is an intriguing definition of business reputation.
However, not all issues of perception are always tied to the business reputation because perception and actual business dealings and performance are two different things. Therefore, the employees are more important than any other constituency or stakeholder group of a business entity or company.
On the one hand, a company can create good outside perception with its various stakeholders or constituencies while, on the other, internally engage in practices that are not up to the standard that the perception speaks of that company.
Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into "company evangelists" Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players.
International corporate communications guru Paul A. In addition, success of a firm or business entity is closely tied to the returns or profits that the businness entity makes after a certain period.
The other manager was free.To print more you can either scroll to reveal more results or use the Export feature. an analysis of corporate communication by paul a argenti Discussion of intellectual property law in the People's Republic of China. Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
Editions for Corporate Communication: (Paperback published in ), (Paperback published in ), (Paperback published. Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations.
This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). Professor of Corporate Communication Tuck School of Business at Dartmouth Tuck Hall Hanover, NH Professor of Corporate Communication.
Teach required core course in Analysis for General Managers (AGM) and advanced electives in Corporate Communication and Corporate Responsibility. Served as “Paul A.
Argenti, Tuck .Download