Create visual consistency A visual social media report from WebDam found that 60 percent of the top brands on Instagram use the same filter for every post. Ellen has only her name and a website in her profile. What types of photos do you post? Image via PayPal on Instagram.
What other fun facts can you tell users about your brand? Marie Forleo This entrepreneur lists some basic details in her Instagram bio.
And it even states that the company plants three trees for each tent sold. Additionally, they provide a little nudge to their followers to also find them on Snapchat.
Play-Doh The popular toy brand features some basic company information in its Instagram bio, including how long it has been in business. Set goals that tie back to overarching business or departmental goals.
Is your product ethically made? To get started, figure out what story you want to tell, decide on a cohesive look and feel for your account, and post consistently.
Branded Hashtag For accounts that incorporate user-generated content into their Instagram strategy, listing a branded hashtag into the bio is smart. A simplified bio makes it easy for customers to identify exactly what the brand wants to get across.
Warby Parker The eyeglass bio for instagram business plan shares a basic overview of its offering in its Instagram bio. Social About the Author Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.
It can also tie an image back to your business.
View More Advertising Tips Free training. Get the free checklist right now! From a single dashboard you can monitor comments and hashtags, engage the audience, measure performance, and schedule or publish photos directly to Instagram. SoulPancake This creative account includes a brief mission statement and then promotes its latest video within its Instagram bio.
In a more prominent spot on the bio is where your name is located, which becomes bolded on the profile. Save time managing your Instagram presence using Hootsuite.
But it also includes a statement about how the company makes charitable contributions based on purchases.
Adobe Adobe features a monthly theme on its Instagram account designed specifically for creatives. Instagram captions allow you to expand on the image, give it context, and even make your followers laugh especially if you are proficient in emoji.
Brittany Wright The entrepreneur behind Wright Kitchen includes her personal philosophy on food in her Instagram bio, along with a special offer for shoppers.
Consider a brand like Adidas.
Check out these three unlikely brands that are killing it on Instagram. PayPal combines emoji and a branded hashtag to set up a feed that showcases moving money as a deeply personal service, humanizing the brand. While many influencers will charge a pretty penny for their services, even small and medium size businesses can use this tactic by partnering with local influencers.
Add information about your company like business hours, location and phone number. Building an Instagram brand for your business Instagram is all about the visuals, so aim to build a cohesive and recognizable brand identity.
Tagline Known for their thought-provoking talks, TED simply uses their tagline in their bio. Instagram is a highly visual experience. You can take professional looking photos and videos just using your phone. Burberry Most relevant consumers already know of this luxury brand.
When a customer clicks Email, the app will prompt you to open the default mail app on your phone. The addition of linked hashtag in your Instagram bio makes it easy to direct people to your branded hashtags or specific campaigns without making them search for it.
Use photo and video albums You can add up to 10 photos and videos to a single Instagram post, giving users the opportunity to swipe through and see each individual piece of content.
Poler Stuff has not one, but four branded hashtags campvibesadventuremobilebagitandtagitand beneaththebrim. To be featured on their page, all you need to do is to use their branded hashtag.How to Write a Great Instagram Bio for Your Business Profile K share subscribe If you’re running an e-commerce store, you really can’t ignore Instagram.
There’s pros and cons to having an Instagram business profile, and many people are scared to switch to an Instagram business page because they don’t want their engagement to drop like it has with Facebook pages. On Instagram you have very limited space to grab someone’s attention.
That’s why so many social media experts will put emphasis on crafting the best Instagram bios for your business. What you do with this section should be reflective of your company and of your goals for the network.
You’re given words to write an Instagram bio. Many business owners overlook their bios and start posting. However, a biography gives users a clear idea of your services. An appointment-based hair styling business, Bleach London uses its Instagram bio to give specific instructions for customers looking to book services.
Gary Vaynerchuck This entrepreneur uses his Instagram bio to list some of his accomplishments, like the big names he’s invested in. An Instagram Content Plan for Service-Based Businesses by Stevie Dillon on Social Media Examiner.
#1: Outline Your Content Mix Social media for service-based business is all about creating connections.Download