This is the story of the airline industry, a story of survival and emerging trends that fuel growth. Sometimes, when particular functional areas or activities are outside of the core competencies of the business, outsourcing is considered.
As a strategic enabler for airlines, analytics are the altimeter that keeps airlines flying. At times, it enjoys tailwinds that propel it through to profitability. Secondly, a core competency should not be easily replicated or imitated by competitors.
Social media presence Building a social identity allows airlines to access the digitally-connected passenger. Core Competency Areas A business is not limited to just one core competency, and competencies vary based on the industry in which the institution operates.
Among the recent innovative airline social media campaigns and initiatives are: At others, the industry struggles against hefty headwinds.
Outsourcing is essentially a transfer of business to a company whose core competencies include the transferred activities and functions.
Focus on regulation and standardization Regulations and directives on standardization dominate the airline industry. For example, a government agency involved in unemployment case management may include core competencies in the areas of information technology management, budget, and finance.
Lastly, it should be rare; it should be something not found in a competitor. For instance, while airlines in the European Union are penalized for emissions above the specified limit, U.
Most regulationsare in finance, the environment, and consumer rights. It is a cost that airlines must either bear on their own or pass it on to passengers.
Some strategies include tapping alternate revenue-generating streams such as selling ancillaries across the value chain or stopping revenue leakage via the total revenue integrity route.
Data proliferates alongside technology. Such customers can be retained by the intelligent convergence of online and offline. As indicated by market research data, almost 75 percent of air tickets today are bought online. Core Competency and Retail Business While customer service can apply as a core competency in both the goods are services industries, certain activities are more exclusive to certain sectors, such as the sale of goods.
Click below to subscribe to Ascend. Hospitals and clinics may focus on patient care and medical knowledge, while childhood education agencies may prioritize growth and development, health, and nutrition.For many years, Emirates has been awarded numerous awards such as the world’s airline of technological advances, Best Global Airline Website, Best in-flight Entertainment, Best IT developer in in-flight entertainment etc.
(Emirates, n.d).5/5(45). Transcript of Southwest Airlines: Core Competencies & Internal Sources of Ryan Trompeter, Sam Prentice, Matt Petermann, & Adam Newsom Southwest Airlines: Core Competencies & Internal Sources of Competitive Advantage Started as an intrastate airline serving major cities in Texas they were the only profitable airline in.
Emirates Airline is one of the five world leading airline companies founded in It was awarded the “World’s Best Airline” by Skytrax at the World Airline Awards.
In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”.
Emirates is the fastest growing airline worldwide and prepares itself to handle the upcoming air transportation demand. The core competencies of Emirates enable the airline to stand out from their competitors, operate economically, to serve the customer in the best way and to strengthen the high-quality brand.
An investigation into Emirates’ core competencies reveals three underpinning strategies that are responsible for its continued success. Firstly, its creation of a mega-hub at Dubai enables the domiciled carrier to collect traffic from the six continents that it operates to and then redistribute this traffic over its hub.
Core competencies are the resources and/or strategic advantages of a business, including the combination of pooled knowledge and technical capacities, that allow it to be competitive in the.Download