Introduction EBay started off in as a platform for ecommerce by French programmer Pierre Omidyar. Researches reveal that there has been a significant rise in the number of consumers preferring online retailing as compared to offline retailing Armstrong, Increasing competition from Amazon.
They can easily change to different products to meet changing needs of customers. Even they feel guilty for discarding goods that are as Ebay pestle analysis as new therefore instead of just throwing them away they could now sell those goods through eBay to people who are laggards when it comes to adopting fashion trends.
Displays in local languages and is adapted to local product offerings High Fees: Economic study of the consumer benifts of eBay.
The more online customers PayPal has, the more attractive as a target for identity thefts it becomes. Technological Factors eBay evolved as a result of technological driven environment where internet had made it convenient for people to get hold of their favorite objects within few days and be able to compare the prices internationally in order to make informed purchase.
Figure below shows the different components of each part. Environmental Factors eBay has done what no environmentalist could have achieved, it has enabled people to buy green products; products that already exist.
The business operates in 37 countries. These factors pertain to innovations in technology that may affect the operations of the industry and the market favorably or unfavorably. They have more than 33, employees across the globe, who are driven by a spirit of entrepreneurship and innovation along with a guiding sense of purpose.
These trends are external factors that influence the behaviors of people, including the employees and customers of businesses. The primary purpose of strategic management is to attain an alignment between strategic priorities and corporate policies. Tangible resources are resources that are physical can be observed and quantified Graham, People are spending less and getting more.
Lacks strong future growth strategies Opportunities Threats Growth of online market: Similarly, governmental support for IT infrastructure creates a bigger user base consumers and vendorsbut also promotes competition. Most popular selling items include: The Chinese market is one of the biggest markets that the company hopes to increasingly penetrate.
Economic factors include inflation rate, interest rates, foreign exchange rates, economic growth patterns etc. Green shopping Online shopping is better for the environment.
For example, consumer laws, safety standards, labor laws etc.
Rapid advancement in technology has shown a huge impact on all business across the world Armstrong, Electronic gadgets like smart phones, tablets and ipads have made it necessary for the company to develop and mould their website in a way that it is user friendly from all devices. Strengths Giant online marketplace: Sellers exist all over the world.
However, this remote or macro-environmental factor paves the way for new entrants in the global market.This is the detailed PESTLE/PESTLE Analysis of eBay which elaborate the external factors impacting the company; Political, Economical, Social, Technological, Environmental and Legal.
Introduction EBay started off in as a platform for ecommerce by French programmer Pierre Omidyar. Since then this business has. It studies strategic management in reference to eBay Inc which is a market leader of world’s online market place.
First part of the assignment conducts an environmental analysis for eBay using strategic tools like SWAOT analysis, PEST analysis and Porter’s five forces analysis/5(14K).
PESTLE Analysis Based on killarney10mile.com as on 28/03/ Technology is constantly changing Distribution channels have changed as e-bay can sell its products worldwide. The acronym behind the strategic analytical tool PESTEL stands for political, economic, social, technological, environmental and legal factors.
eBay PESTEL analysis involves an analysis of potential effect of above factors on the volume of revenues and growth prospects of the Continue reading →. Everyone knows eBay. Read how the six outside factors of PESTLE affect this e-commerce business in this PESTLE analysis of eBay.
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