Samsung would consider all of these factors before taking a decision. It can drive innovation for sustainable business advantage. Please consider supporting us by disabling your ad blocker. Apple is number two with This means that the company is at an advantage as far as harnessing the power of technology and driving innovation for sustainable business advantage is concerned.
Samsung basically deals with white goods. This accusation led public perceptions of the company to worsen. In order to contribute to the community they have built partnership with suppliers who share their philosophy of environment protection.
These factors will affect the company, but they will not have an immense toll on its trade and profit generation.
STEEP analysis provides concentrated information which covers various aspects of the external environment. The individual working in Samsung often leave and join the rival companies, which maximizes the risks of leakage of innovative ideas. Economic This dimension is especially critical for Samsung, as the opening up of many markets in the developing world has meant that the company can expand its global footprint.
The recent expansion into new markets shows that it wants to cover as many countries as possible. For this reason, they change many aspects of global operations according to the local conditions.
It is true that as the company prepares for expansion, the stakes are higher in a recessionary era. Samsung recovered in through new launches of galaxy note series and S series. Russian scientists have not only helped Samsung in improving image processing chips and other features besides the barrier of foreign entrants due to terrorism has been tackled by them due to foreign partnership with Russian Academy of Science.
This means it is a family-owned multinational. Samsung has to be very much vigilant about the legal issues like copy and other pirated issues. Despite many politics the new company CEO is from the family only and they plan on keeping the business in the family.
The political environment is unstable in these locations. Moreover, the overall economic crisis the world has been facing in recent times has also a direct impact on the company like Samsung.
Samsung had to consider not only political instability. In other words, Samsung being a Global company has had to act locally meaning that it has had to adopt a Glocal strategy in many emerging markets.
Sales of tablets finally overtook sales of traditional personal computers in The reduced purchasing power of buyers in many markets forced to find a profitable solution. From mobile phones to the electronic devices Samsung has been serving the Industry and the society in good terms.
It worried that war would break out in the Korean Peninsula. In such a situation, Samsung must be aware of the need to make products in a way which satiates the ethical consumer. The company is away from the political scenario of the state in which the country is operating.
Samsung did this by expanding to the emerging and to the developing markets. The opening up of some developing markets meant it had to re-think the economic factor. Technological Factors Samsung has been famous in the world for its innovation.
This company may need to revamp its smartphone marketing and perhaps design efforts in order to maintain market share in critical arenas like the U. Samsung has covered so many countries in the world, therefore it is important to analyze certain external as well as internal factors.
They clearly define the agenda the company should follow to avoid the failure.Samsung Electronics Co., Ltd. (further Samsung), a part of the Samsung Group, is the world’s second largest technology company by revenue.
The company produces consumer electronics, telecommunications equipment. From mobile phones to the electronic devices Samsung has been serving the Industry and the society in good terms.
Samsung basically deals with white goods. The company has been owned by a South Korean family. SWOT and PEST analysis of Samsung. Samsung is an international electronic company with its headquarters in South Korea.
The current CEO of Samsung is Kwon Oh Hyun.
About 80 percent of Samsung’s sales are form mobile phone products, but the company makes computers, laptops and televisions among many other electronic accessories.
This is the detailed PESTLE/PESTLE Analysis of Samsung which explains the external factors impacting the Electronic Company and Industry; Political, Economical, Social, Technological, Environmental and Legal.
Samsung is the world’s number one marketer of mobile phones with % of the world’s largest market share in the second quarter of Apple is number two with %  Samsung has impressive research and design capabilities.
Samsung PEST & SWOT Analysis Weaknesses 1. Low profit margin 2. Patent infringement 3. Buyers are also competitors Samsung Electronics established s, expanded globally to build factories Price wars 1.
Demand of smartphones in India 2. Growing mobile advertising industry 3.
Demand for quality processors 4. Growth of .Download